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Ford and other firms to miss Paris Motor Show
Ford and other firms to miss Paris Motor Show
Significant Absences at the Paris Motor Show
Ford will not attend the 2016 Paris Motor Show. Mazda and Volvo have also decided to skip the event. Several luxury brands including Rolls Royce, Bentley, Lamborghini and Aston Martin will likewise be absent. This marks a notable change for one of the world's most prestigious motor shows.
The Mondial de l'Automobile, known as the Paris Motor Show, opens for 16 days and traditionally attracts major global manufacturers. First held in 1898, the event alternates every two years with the Frankfurt Motor Show. It has long served as a key platform for unveiling new models and concept cars.
Reasons Behind the No-Shows
Cost is considered a major factor in the decisions to miss the Paris Motor Show. Large motor shows are spectacular but expensive. Brands can spend millions creating elaborate stands to outshine competitors. In addition to stand costs, companies often organise costly media evenings at exclusive venues around the city to capture media attention.
Ford has chosen to host its own media event at its European headquarters in Cologne in late November instead of attending Paris. The company plans to use the occasion to showcase new vehicles and discuss its transition from being an auto company to an auto and mobility company.
Shifting Marketing Strategies
Volvo has also moved away from traditional car shows. The company now prefers to focus on online marketing channels and its own dedicated events. This reflects a broader industry trend where manufacturers explore alternative ways to present their products to the public and media.
Vehicles are increasingly being launched at technology fairs such as the Consumer Electronics Show in Las Vegas as the line between car makers and technology companies continues to blur.
Impact on the Event and Industry Trends
Despite the absences the Paris Motor Show is expected to proceed with significant activity. The event will still feature many important debuts and presentations. However the decision by major players like Ford to skip the show raises questions about the future format and relevance of traditional motor shows.
Organisers and remaining exhibitors will aim to deliver a strong experience with plenty of new models and innovations to maintain visitor and media interest.
Categories and Keywords
Categories: Business Automotive Industry Motor Shows Paris Motor Show.
Keywords: Paris Motor Show Ford absence Mazda Volvo luxury brands Rolls Royce Bentley Lamborghini Aston Martin motor show costs electric vehicles.
Electric Vehicle Developments at the Show
The Paris Motor Show will still feature substantial focus on electric cars despite some manufacturers being absent. Volkswagen plans to present an electric vehicle concept with the potential to make history through a completely new vehicle design. The model is expected to resemble a futuristic version of the VW Golf with a range of 400 to 600 kilometres and the ability to charge in 15 minutes.
Mercedes is also expected to unveil an electric concept that represents a vision for a new generation of battery electric vehicles. The company is working on dedicated electric models separate from its existing range.
Other Electric Launches
Renault-Nissan is a leader in electric vehicles with models such as the Nissan Leaf and Renault Zoe. Reports suggest a new design will significantly increase the Zoe's range. GM's Opel brand will present the Ampera-E, the European version of the Chevrolet Bolt.
These launches reflect growing industry interest in electric vehicles even though their current market share remains small.
Regulatory Drivers for Change
New European emissions regulations are a key factor behind the surge in electric vehicle development. From 2021 manufacturers must reduce average fleet carbon dioxide emissions to 95 grams per kilometre from the current 130 grams per kilometre. Zero emission vehicles help companies meet these targets.
Analysts note that electric cars, plug-in hybrids and traditional hybrids will all play a role in achieving compliance with the upcoming rules.
Additional Highlights and Overall Outlook
The Paris Motor Show will include other significant debuts such as the new Land Rover Discovery, the next generation Honda Civic and the new Nissan Micra. French manufacturers are expected to put on particularly strong presentations with noise, lights and entertainment.
Although some major names will be missing there will still be plenty of new vehicles and concepts on display. The event will continue to showcase the direction of the global automotive industry with a strong emphasis on electric technology.
Categories and Keywords
Categories: Automotive Exhibition Business Motor Shows Electric Vehicles.
Keywords: Paris Motor Show Ford Volvo Mazda luxury brands electric concepts Volkswagen Mercedes Renault Zoe Opel Ampera-E emissions regulations.
Ford and other firms to miss Paris Motor Show
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